Elon Musk is looking to offer YouTubers 10% more than YouTube’s revenue split to post their content on Twitter
These are not like super complicated things," Musk added. "They're pretty basic."
"We're not trying to put YouTube out of business, but I'm just saying, do we really need to give YouTube a whole bunch of free traffic?" — he asked.
YouTube brought in over 7 billion in ad revenue in the third quarter of 2022. Twitter, in comparison, reported just $1.8 billion in total revenue in the second quarter. Let's just get a bunch of content creators that we think are cool on YouTube and say, 'Hey, would you consider putting your content on Twitter, and we'll pay you 10% more than YouTube and see how it goes?'" Musk told Twitter workers.
"Please do it. Let's take action,So if you can do it after this meeting, I would do it after this meeting.
This is part of Musk's plans to promote more multi-media content on Twitter. "We are the strongest when it comes to anything that's writing and real-time," he told staff on Thursday. "But we also want to have that for pictures and video and not in a way that copies what others do,
Within days of taking ownership of Twitter. At Thursday's Q&A, Musk said that his reboot idea wasn't necessarily a case of copying an old version of Vine and could potentially be achieved by developing Twitter's own video-sharing functions instead.
this weekend, Musk engaged with video-makers, saying he was planning “creator monetization for all forms of content”, and that his company could “beat” the 55% cut of advertising revenue that Youtube gives its top entertainers. This weekend Twitter started offering a paid for services,twitter blue, which will cost $7.99 a month. The platform does not currently allow long-form video, limiting users to two minutes and 20 seconds. But Musk tweeted on Saturday that subscribers to Twitter Blue would be able to post “chunks” of video up to 42 minutes long.
Those willing to pay to post will also be awarded the blue tick that shows TWITTER
has verified their identity, a feature typically reserved for public figures such as government officials, journalists and celebrities.
Amid the chaos and distress caused by the engineering teams rolled out the new feature at breakneck speed. There were reports on Sunday night that dozens who had been laid off had been asked to return as they were either laid off by mistake or the company had since realised their work was vital to build the new features Musk is seeking. bunch of content creators that we think are cool on YouTube and say, ‘Hey, would you consider putting your content on Twitter, and we’ll pay you 10% more than YouTube and see how it goes.
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